WHY REC HAS AFFILIATES

Meeting Today’s Needs While Preparing for Tomorrow

REC’s current suite of affiliates were born out of risk management to exist for a simple reason: to continue providing our members with value while strengthening the cooperative’s ability to deliver safe, reliable, affordable and sustainable energy solutions.

As the energy industry evolves to meet new demand from large-scale energy users like data centers, address growing cyber threats and harness new technology to get the most out of the grid, REC is ready. Through our affiliates, REC is able to:

Growth

Support significant energy growth

without compromising service to existing members.

 

Cost

Protect members from cost shifts

by ensuring large users pay their fair share.

 

Innovation

Invest in cybersecurity and data analytics

that strengthen and protect the grid and our systems.

 

Revenues

Develop revenues 

that may be used to offset co-op costs.

 

Experts

Leverage specialized expertise

outside of traditional electric operations.

 

This approach allows REC to remain focused on its core mission of delivering safe, reliable and affordable electricity while responsibly planning for a sustainable future.

BrilliT

Advanced technology solutions that strengthen REC, co-ops and utilities across the country.

  • World class cybersecurity, data analytics and IT innovation services
  • Enables data-driven decisions improving system reliability and operational efficiency

Vividly Brighter

Member-focused programs and services designed to enhance everyday energy use.

  • Offers tools and services to help REC member-owners gain access to modern energy solutions and save money
  • Supports comfort, efficiency and convenience at home and in business

Hyperscale Energy Services

A specialized affiliate focused on serving large energy users, including data centers.

  • Manages power supply and energy solutions for high-demand, large-power users
  • Ensures large-scale growth is handled responsibly and sustainably

Hyperscale Generation Services

This affiliate facilitates the evaluation of new generation resources to support growing energy demand.

  • Evaluates potential generation opportunities and solutions for future large-load growth
  • Works alongside industry and energy partners to supports reliable, responsible and scalable long-term energy planning

 

FOCUSED ON WHAT MATTERS MOST

Every decision REC makes, including the creation of affiliated businesses, is guided by one priority: delivering value to the members we serve.

By planning ahead, investing responsibly and leveraging specialized expertise, REC is building a system that is:

  • More resilient
  • More adaptable
  • Ready to meet the energy needs of today—and tomorrow
Member focus