Dr. Peter Muhoro serves as the Chief Strategy, Technology, and Innovation Officer at Rappahannock Electric Cooperative (REC), as well as the Executive Vice President and General Manager of its two wholly owned subsidiaries—BrilliT and Vividly Brighter. BrilliT is a national IT, cybersecurity, and data analytics company that provides cyber and data intelligence services to utilities. Vividly Brighter is a regional brand delivering a growing suite of energy services and solutions to meet the evolving expectations of today’s consumers.

At REC, Dr. Muhoro leads the development and execution of long-term strategic initiatives that position the Cooperative for continued innovation and resilience in a rapidly evolving energy landscape. His responsibilities encompass the full spectrum of technology systems planning, the creation of forward-thinking business models, and the design and implementation of new services that enhance the member experience. Under his leadership, REC is advancing a comprehensive technology roadmap that not only addresses the Cooperative’s current operational needs but also anticipates future demands driven by digitization, decentralization, and decarbonization. Dr. Muhoro’s work includes the strategic integration of grid modernization tools and data analytics platforms that enable smarter, more reliable operations. He plays a key role in exploring and implementing emerging technologies such as distributed energy resources, clean energy technologies, battery storage, and advanced electrification—including transportation and building electrification. His vision ensures that REC remains a leader in innovation while staying deeply committed to delivering safe, affordable, and sustainable energy solutions for its members.

An accomplished energy industry executive with over 20 years of experience and executive leadership, Dr. Muhoro previously served as Vice President of Strategic Industry Research and Analysis at the National Rural Utilities Cooperative Finance Corporation where he led research efforts and advised cooperative executives and boards on industry trends, technologies, and strategic direction. His earlier roles include serving as Chief Strategy Officer at Pedernales Electric Cooperative, the largest distribution electric cooperative in the U.S., and as an advisor at the Cooperative Research Network, the research arm of the National Rural Electric Cooperative Association. He has also founded and led several ventures aimed at expanding energy access in underserved communities, with a strong focus on leveraging efficient electrification technologies to drive sustainable development. These initiatives have centered on addressing energy poverty, promoting economic empowerment, and creating scalable solutions for communities at the bottom of the economic pyramid—both in the United States and internationally. Through these efforts, Dr. Muhoro has combined innovation, policy insight, and community engagement to demonstrate the transformative impact of equitable energy access on quality of life and long-term resilience. Dr. Muhoro currently serves as Chair of the Board of the Smart Electric Power Alliance (SEPA) and is active on the boards of the GridWise Alliance, Dominion Energy Innovation Center, and the Hampton University School of Science, as well as other advisory committees and alliances. A respected thought leader and sought-after speaker, he speaks regularly on energy, innovation, and cooperative strategy both nationally and internationally.

He holds a Bachelor of Science in Physics and Mathematics from Hampton University, and both a Master of Science and Ph.D. in Applied Physics from the University of Michigan.